The Rise of Streetwear in India

A cultural rebellion, not just a trend.

Streetwear didn’t originate in India - but it’s evolving here in a way that’s distinct and raw.

In the recent years, India has seen a steady but powerful rise in streetwear - from Gully Boy’s release in 2019, which turned the spotlight on underground culture, to luxury designers adapting baggy silhouettes, and homegrown brands building strong communities both online and offline.

And it’s not just a style statement. It’s cultural.

 

Streetwear Shift in India

2017–18: Early adopters - rappers, skaters, sneakerheads, art kids - start experimenting with baggy fits and graphic-heavy looks.

2019: Gully Boy drops. Suddenly, underground feels mainstream. Gully Gang, Azadi Records, and Divine bring desi street culture to the front.

2020–21: Brands like Jaywalking, Bluorng, Prxkhxr, Toffle, and others pop up — offering limited drops and bold design POVs. Streetwear begins to gain attention, not just following hype culture.

2022–24: The community matures. People want more than graphic tees. They want quality, cut, and self-expression.

Why Is Streetwear Blowing Up in India Now?

Because the old fashion system doesn’t speak to how young Indians feel.

It’s gendered, it's filtered, and it’s rigid. Streetwear, on the other hand, is fluid. It lets you show up however you want - oversized, distressed, loud, minimal, whatever.

More importantly, it isn’t trying to fit in. It stands apart - and that’s the energy this generation relates to.

 

What Kreflct Brings to the Table

We didn’t start Kreflct to sell t-shirts. We started it to make statement clothing. We wanted streetwear that felt intentional - like it had weight and story in it.

So we experiment with textile, materiality, craftsmanship. Kreflct isn’t here to replicate the West. We’re here to create street couture that feels true to who we are - Indian, expressive, and unpredictable.

How It Helps Us Build Community

Our 3 pop-ups proved one thing: when the right people find your brand, they don’t just buy it - they appreciate the designs and feel they're a part of your community.

Whether it’s conversations at Kix Offline (Indore) & Dawntown (Delhi), we’ve seen how streetwear goes beyond product. It becomes voice and identity.

 

It is a Movement.

As the line between fashion and function blurs, and as more creators reject cookie-cutter clothing, Indian streetwear will only get sharper. 

The real ones will stay.

And we plan to be one of them.